Objectification of Men
This advertisement is clearly making this man into a sex object via a pocket scrabble game. They are saying that you should strip down to the bare essentials this summer. Obviously clothes aren’t necessary when you have pocket scrabble to cover you. Who knew Scrabble could be so risqué?
This Trojan advertisement is quite blunt in its message: men are pigs. Additionally, men will remain pigs until they buy Trojan condoms. Trojan also depicts their male consumers as more evolved than men who use other condoms or none at all. Additionally, Trojan consumers are portrayed as more responsible because they use a condom every time. Women are also demeaned in this advertisement as sex objects that men desire.
I'm not entirely sure why there are men in this advertisement, because it's a ad for women's pads.
This Commercial starts off with a bunch of women working in an office like receptionists (who would have thought ;) ) and they all get excited for the "diet-coke break" which basically is a bunch of buff,handsome construction workers who take their shirts off on break to enjoy a nice cold diet-coke. First off, this objectifies men in the sense of making it seem that all men should be this way. It objectifies women because it makes them appear desperate as they drool through the window staring at these God-like men merely drinking a diet soda. Basically, if you drink diet-coke, then you will get all of the ladies.
If this commercial is not the epitome of stereotypes, then I don't know what is. The main character in the commercial is what Old Spice wants people to think is a "manly man" a buff, toned, blonde, white, sweaty man with a basketball. As they show the Old Spice being applied vs. another competitor brand, the armpit where the Old Spice is being applied to all of the sudden grows armpit hair to show masculinity while the other one does not. Also, the "manly-man" goes on to say, "Old Spice performs in real man situations like basketball, re-con, and frenching". He then goes on to say that if you do not agree to the Old Spice challenge, you can go ahead and report it and they will buy you "a stick of something that smells like wildflowers and shame". This commercial not only objectifies men and tries to get males to perceive this is the ideal body and person, but also objectifies women as well by making them seem "delicate" like flowers (as one can assume the line about wildflowers and shame is talking about "girly" deodorant).
This advertisement is portraying that salads or elegant foods are feminine foods, and the only food that can satisfy a man’s hunger is a big, greasy burger from Burger King... Because that’s the first thing I look for when I get hungry, a heart attack on a bun, what’s manlier? blended fruit? That’s for pussies. The problem with this advertisement is the underlying theme that eating a salad or having a smoothie makes you less of a man, what’s really manly is clogging your arteries and increasing your fat intake by eating a processed and oily Burger King burger.
This commercial reinforces society’s view of hegemonic masculinity. Any sort of food with “lite” in it is automatically considered feminine, so Miller Lite is trying to challenge this connotation by saying that you can “man up” by drinking Miller Lite. By having the man in the commercial wearing a skirt, they are implying that drinking any other lite beer is just as feminine, and therefore unacceptable for men, as wearing a skirt. The only way for this man to regain his masculinity is to both change into pants and drink Miller Lite.
This advertisement is suggesting that every man a woman is dating is less of a man than the Old Spice spokesperson. This advertisement is an example of hegemonic masculinity; the man in the ad is very hyper-muscular and controlling. This is what the media has primed our minds into thinking is the ideal man in society. Old Spice has twisted the ideals here and is suggesting that if a man does not omit the scent of their product, then he is not manly enough to please you, and therefore cannot make you happy.